Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Insight Articles
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Digital Integration for Success
We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically...
Relationships Matter
Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP...
Tips on Digital Fundraising
Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...
Designing with a DEI Lens: 6 Tips
Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...
Where is all the paper?
It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...
Wiser Words: To “Empower” Is Dangerous
“The notion of empowerment presumes that the organization has the power and benevolently ladles some of it into the...
Don’t Follow Donations with Silence
During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an...
Building Cross-Channel Relationships
Data continues to show that multi-channel donors are the most valuable. They give larger amounts and more frequently...