Major Gifts Articles

Are Mega-Donors Finally Broadening Their Horizons?

We’re seeing some signs that more of America’s top donors are ready to go beyond putting their names on buildings at already well-endowed universities and hospitals.  The Chronicle of Philanthropy just released its Philanthropy 50 ranking of the Americans who gave the...

The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel

I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP International Fundraising Conference in New Orleans, was a session with Jon Biedermann of DonorPerfect and Nathan Dietz, Ph.D. of the University of Maryland’s Do...

Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just like your direct mail donors. I couldn’t agree...