Planned Giving Articles

Promoting CGAs doesn’t cost a lot

The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If your organization offers Charitable Gift Annuities, now may be a very good time to increase your marketing outreach for these gifts because it...

Don’t Throw Away Your Shot in Planned Giving

Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session resonated loud and clear: if you don’t work in concert with other departments, your program might end up dead! Here are four tips to make sure your...

Storytelling Tips from Planned Giving Days

This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with John Trybus of Georgetown University’s Center for Social Impact Communication. We already loved John before his plenary address last Thursday morning,...

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