Tips and Tricks Articles

Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...

Keep Your Direct Mail Package on Schedule

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...

Midlevel Trends in a Post-COVID Landscape

Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level fundraising evolved since the beginning of the pandemic in 2020. Here are five of the key trends they found: There were a few bright spots. 2020 was...
Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Holiday Baking … Yum!!!

Holiday Baking … Yum!!!

Our clients are so creative—not just when it comes to fundraising, but also in the kitchen. If you’re looking for...