The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Tips and Tricks Articles
Tips on Digital Fundraising
Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...
Designing with a DEI Lens: 6 Tips
Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...
Continued Challenges Ahead for Direct Mail Fundraising
When the COVID-19 pandemic turned our society upside down in March 2020, supply chain challenges started with toilet...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Your Donation Page Matters
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
How to Get the Most from Your Fundraising Communications Consultant: Five Tips
At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know...
Build More Authentic Relationships With Your Donors
As fundraisers, we aim to achieve – and ultimately exceed—our annual fundraising goals. But too often, we forget that...
Production 101
Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...
Our Words Matter
At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...