Tips and Tricks Articles

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...

Continued Challenges Ahead for Direct Mail Fundraising

When the COVID-19 pandemic turned our society upside down in March 2020, supply chain challenges started with toilet paper – two years later, it’s continuing to impact the direct mail industry in full force. Paper shortages … rising costs … labor shortages … delivery...

Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...
Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Holiday Baking … Yum!!!

Holiday Baking … Yum!!!

Our clients are so creative—not just when it comes to fundraising, but also in the kitchen. If you’re looking for...