Tips and Tricks Articles

Midlevel Trends in a Post-COVID Landscape

Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level fundraising evolved since the beginning of the pandemic in 2020. Here are five of the key trends they found: There were a few bright spots. 2020 was...

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded, and engaging so prospective donors have no reason to navigate away. Branding matters. By creating a more seamless transition from your website to your...

How to Get the Most from Your Fundraising Communications Consultant: Five Tips

At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know what those expectations are! We understand that not all organizations have partnered with fundraising communications firms before. Here are a few tips,...
Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Holiday Baking … Yum!!!

Holiday Baking … Yum!!!

Our clients are so creative—not just when it comes to fundraising, but also in the kitchen. If you’re looking for...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...