If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Tips and Tricks Articles
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Your Donation Page Matters
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
How to Get the Most from Your Fundraising Communications Consultant: Five Tips
At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know...
Build More Authentic Relationships With Your Donors
As fundraisers, we aim to achieve – and ultimately exceed—our annual fundraising goals. But too often, we forget that...
Production 101
Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...
Our Words Matter
At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...
It’s almost time. Are you ready for #GivingTuesday?
Giving Tuesday is an annual day of giving held on the first Tuesday after Thanksgiving. Following traditional days of...
Holiday Baking … Yum!!!
Our clients are so creative—not just when it comes to fundraising, but also in the kitchen. If you’re looking for...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...