Gift Planning Articles

Promoting CGAs doesn’t cost a lot

The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If your organization offers Charitable Gift Annuities, now may be a very good time to increase your marketing outreach for these gifts because it...

The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends

Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call a small insert in your mailing. A buckslip can be added to a direct mail appeal, renewal notice, or acknowledgment package to reinforce key messages...

Digital Marketing for Planned Giving

Do you still have people in your organization who think planned giving is only for older donors . . . and that “old people don’t do digital?” If so, you’ll appreciate the insights from a presentation by Kimberly Blease, Stephen George, and Rhona Rahmani, Using Digital...
Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...

The Next Big Thing

The Next Big Thing

Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It...