Gift Planning Articles

Digital Marketing for Planned Giving

Do you still have people in your organization who think planned giving is only for older donors . . . and that “old people don’t do digital?” If so, you’ll appreciate the insights from a presentation by Kimberly Blease, Stephen George, and Rhona Rahmani, Using Digital...

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at Production Solutions, we do now. And we’re excited to apply our knowledge to help our clients produce better direct mail packages to raise more money for...

The Next Big Thing

Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It will solve all your problems! It will help you live forever! Well…it just might do that. Yes, many gift officers have been working with donors on...