Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
Gift Planning Articles
Getting to Know All About You: Survey Success for People For the American Way
When we ask questions, we learn more information. As fundraisers, we work hard to understand our donors and what...
Like Chocolate and Peanut Butter Some Things Are Better Together
Some things just go together well . . . like chocolate and peanut butter. And now, Congress is poised to bring...
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Promoting CGAs doesn’t cost a lot
The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Production 101
Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...
The Next Big Thing
Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It...
A Unique Moment for Marketing Planned Gifts
We often say that it is important to market planned gifts consistently throughout the year because we never know when...
Does Your Nonprofit Accept Bitcoin?
The Impact team recently met with Patrick Duffy and Alex Wilson from The Giving Block. After hearing them speak at the...
Don’t Throw Away Your Shot in Planned Giving
Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session...