Have you ever heard someone say, “We are such a small organization, we don’t have the resources for a Planned Giving...
Gift Planning Articles
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Insights from Planned Giving Day
Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
Getting to Know All About You: Survey Success for People For the American Way
When we ask questions, we learn more information. As fundraisers, we work hard to understand our donors and what...
Like Chocolate and Peanut Butter Some Things Are Better Together
Some things just go together well . . . like chocolate and peanut butter. And now, Congress is poised to bring...
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Promoting CGAs doesn’t cost a lot
The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...