I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Direct Mail Articles
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
Will there be a Trump Slump?
With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...
Silver and Gold . . . Impact Wins Two MAXIS
We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...
Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...