Direct Mail Articles

Will there be a Trump Slump?

With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For those who work in progressive causes, it’s a new day for our country. But what will this mean for your fundraising program? When Trump was elected four...

Silver and Gold . . . Impact Wins Two MAXIS

We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in Conservation mid-level program. This beautiful, high-touch invitation package achieved a 30% increase in response rate and inspired five people to join...

Do you still need your print newsletter?

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of these comments from your staff, your Board...
Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...

Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...