I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a product I needed to buy. I went ahead and bought it, but then Jet welcomed me in such a special way that I had to sit up and take notice. A link to their welcome message is provided below.
As you look, ask yourself, what it would take to welcome new donors to your organization in a similar exciting way. Not much really. Just a video camera and a nice script from someone on your team saying, “Welcome. We noticed you joined and we are really excited!”
Think it would have an impact on long term donor retention? I do!
– Kathy Swayze