In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in...
Storytelling Articles
Dispatches from the Frontlines of Fundraising Communications
Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing...
What NOT To DO When Times Are Tough
We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external...
Communications is NOT Overhead
You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the...
Wounded Charity: Lessons from the Wounded Warrior Project Crisis
Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy =...
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact...
Storytelling Tips from Planned Giving Days
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with...