Storytelling Articles

Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...

If you work for a social impact organization, chances are your work involves moving people to action, enacting public policy, providing services, conducting research, changing public opinion, or some combination of these and other functions. What good does it do our...

Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s Center in Detroit,...