Dear Friend,

This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing grave uncertainties. With wars abroad, escalating and growing inequity at home, and our social impact sector facing funding cuts and new Orwellian requirements to “qualify” for federal grants, these are indeed the times that try women’s (and men’s) souls.

Our team at Impact is focused on helping our clients navigate these times with tried-and-true campaigns that reliably perform, sprinkled with a dose of innovation and fresh ideas to move the needle. It is a privilege to partner with organizations that are advancing affordable housing, defending science, fighting for racial and economic justice, protecting the environment, and more.

While there is no one “right” way for organizations to respond in this moment, I want to share three tips to navigate these times:

1. QCDs! Boomers have their money in IRA accounts, and it is a tax-smart strategy for them to give it to you. We’re doing direct QCD appeals with our clients and getting smashing results.
2. Upgrade. Your donors get it. Give them credit for understanding the challenges and ask them to dig deep to help. Try higher ask strings, Rapid Response funds, ask for increased monthly amounts, and more.
3. Report Back. Your donors are desperate for good news right now. Don’t skimp on impact reporting. Tell them how you are holding the line and maybe even notching some wins.

Most importantly, don’t forget to take care of yourself and your team members. Your sustained action in the months ahead matters! So, pace yourself and be good to you.
If there is anything we can help you with, or if you just want to share how things are going at your organization, I’m always happy to hear from you. Drop me a line at kswayze@impactdc.com.

Warmly,
Kathy Swayze