Storytelling Articles

Keep Your Direct Mail Package on Schedule

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...

Nonprofit Storytelling: Comic Book Edition

World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the previous year not in an annual report, but in a fully illustrated comic book. “Hurricanes, Hot Meals & Helicopters” shares stories from their...

From Exploitation to Empathy: Ethical Storytelling

“It’s really about working in collaboration with your story contributors to truly understand how they want their stories told.” – Caliophy Glaros, Principal, Philanthropy Without Borders  During the 2021 Nonprofit Technology Conference, Caliopy Glaros led an...
What’s Your Donor’s Story?

What’s Your Donor’s Story?

Stories, stories, stories.  As a rule, even the organizations with the most cerebral and intellectually motivated...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...