Storytelling Articles

Halloween is just around the corner, which means that time is running out to make the most of your year-end campaign. But don’t be frightened, we’re here to help you make the biggest impact during what is often the most consequential campaign of the year. Consider...

In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in good fundraising writing still matter? If you believe that good writing is the product of sound thinking, the answer is a resounding YES! In his New York...

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....