Storytelling Articles

Great Stories Start with Great Interviews

People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight PEOPLE in your organization. Tell me about the people served by your organization, or the staff person who has dedicated their life to this work, or...

New Year’s Resolution: Retire That Cringey Fundraising Story

You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is you. . . or the one about the elderly woman scammed out of her life’s savings who can’t keep her house unless you donate now. . . or the one about the...

Keep Your Direct Mail Package on Schedule

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...
What’s Your Donor’s Story?

What’s Your Donor’s Story?

Stories, stories, stories.  As a rule, even the organizations with the most cerebral and intellectually motivated...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...