Storytelling Articles

From Exploitation to Empathy: Ethical Storytelling

“It’s really about working in collaboration with your story contributors to truly understand how they want their stories told.” – Caliophy Glaros, Principal, Philanthropy Without Borders  During the 2021 Nonprofit Technology Conference, Caliopy Glaros led an...

What’s Your Donor’s Story?

Stories, stories, stories.  As a rule, even the organizations with the most cerebral and intellectually motivated donors get better results with stories. It’s still true that people give to people. People give when they are motivated by emotion, and stories are the...

Equity Forward: Who’s the Hero in Your Fundraising Story?

We’ve written (and will continue to write) about some words and phrases that continue to marginalize certain groups. But if your organization is pushing for a stronger focus on justice, equity, and inclusion, it may also be time to reassess the stories used in...
Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...