Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Storytelling Articles
Nonprofit Storytelling: Comic Book Edition
World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy =...
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact...
Storytelling Tips from Planned Giving Days
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...