If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across...
Just like many of you, the Impact team is going on month eight of working remotely. When we left our desks back in...
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
I recently read a post in The Agitator called “The Best Words.” ...