Nonprofit Articles

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded, and engaging so prospective donors have no reason to navigate away. Branding matters. By creating a more seamless transition from your website to your...

Goodbye, 2020!

Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across the country, I’m feeling hopeful about what 2021 has in store. And I want to reflect on some of the good things that came out of this year. Because...

‘Tis the Season to be Thankful

Just like many of you, the Impact team is going on month eight of working remotely. When we left our desks back in March, it was hard to imagine we would still be working from our homes all these months later. It has been challenging at times and we really miss each...
Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Goodbye, 2020!

Goodbye, 2020!

Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...

Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...