Nonprofit Articles

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure. Retention numbers are down again, new donor numbers are down, and the total number of donors has declined year over year by 10%.   But let’s dig a little...

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions, climate change will permanently alter our planet. At Impact, we are honored to be working with several organizations on the front lines of the climate...

7 Insights from the Nonprofit Fundraisers Symposium

I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word to describe this conference, it would be “Wow!” Co-produced by the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance (TNPA),...
Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Goodbye, 2020!

Goodbye, 2020!

Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across...

‘Tis the Season to be Thankful

‘Tis the Season to be Thankful

Just like many of you, the Impact team is going on month eight of working remotely. When we left our desks back in...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...

Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...