Insight Articles

Yes, Direct Mail Really Can Get You Large Gifts

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund (DAF) accounts. To put that amount in perspective, it is as much as GDP of the entire country of South Africa, could cover a Harvard education for...

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages non-profit donors to foster stronger relationships and increased revenue for your organization. Here are the key principles for crafting personalized and...
Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

TNPA Rising Leaders Summit

TNPA Rising Leaders Summit

This September, I had the chance to attend the inaugural Nonprofit Alliance Rising Leaders Summit in New York City....

Digital Integration for Success

Digital Integration for Success

We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically...

Relationships Matter

Relationships Matter

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP...