Insight Articles

Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...

Stewardship! Stewardship! Stewardship!

Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many, though certainly not all people, had more disposable income. Donors were generous with the money they didn’t spend on vacations, restaurants, theater...

The Power of Multichannel Marketing to Increase Giving

It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But this has always been an essential conversation at Impact when developing strategy and copy for direct mail packages. I recently attended a webinar...
Put Your Donors First

Put Your Donors First

Donors want to know they’re needed. Giving is a generous act and it makes them feel good, but knowing they have a...

Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...