Latest Articles

Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...

#WednesdayWisdom

"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou        

Stewardship! Stewardship! Stewardship!

Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many, though certainly not all people, had more disposable income. Donors were generous with the money they didn’t spend on vacations, restaurants, theater...
#WednesdayWisdom

#WednesdayWisdom

"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou        

#WednesdayWisdom

#WednesdayWisdom

"You may encounter many defeats, but you must not be defeated. In fact, it may by necessary to encounter the defeats,...

#WednesdayWisdom

#WednesdayWisdom

“Here is a place where you can come to learn about your nation's history, learn about yourself, learn about science...

#WednesdayWisdom

#WednesdayWisdom

"If you cannot do great things, do small things in a great way." -Napoleon Hill