Latest Articles

Designing with a DEI Lens: 6 Tips
Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...

Where is all the paper?
It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...

#WednesdayWisdom
"The next time you write a new thing, delight in the rolls and wrinkles of your infant words. Celebrate those...
#WednesdayWisdom
"Success isn't about how much money you make. It's about the difference you make in people's lives." - Michelle Obama
#WednesdayWidsom
"Fight for the things that you care about, but do it in a way that will lead others to join you." -Ruth Bader...
#WednesdayWisdom
“If we merge mercy with might and might with right, then love becomes our legacy and change our children’s...
#WednesdayWisdom
"Writing is really a way of thinking--not just feeling but thinking about things that are disparate, unresloved,...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
#WednesdayWisdom
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.
#WednesdayWisdom
"Don't sit down and wait for the opportunities to come. Get up and make them." -Madam C. J. Walker