Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising program.
This spring, Impact had the pleasure of partnering with The NEA Foundation on their 2023 Teacher Appreciation Week campaign. The underlying theme for this campaign was “The Power of One”, highlighting how a single educator can impact a student, a school system, a community, and ultimately, society at large.
We utilized direct mail and email solicitations signed by various staff members, board members, and Global Learning Fellows talking about an educator who influenced their path. The mailing also included an engagement device encouraging donors to share stories about inspiring educators who made a difference in their lives.