I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Mid-Level Fundraising Articles
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
An Award-Winning Mid-Level Campaign
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors....
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Combatting Mid-level Challenges
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Production 101
Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...
Will there be a Trump Slump?
With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...
Silver and Gold . . . Impact Wins Two MAXIS
We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in...