Mid-Level Fundraising Articles

Keep Your Direct Mail Package on Schedule

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...

Midlevel Trends in a Post-COVID Landscape

Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level fundraising evolved since the beginning of the pandemic in 2020. Here are five of the key trends they found: There were a few bright spots. 2020 was...

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at Production Solutions, we do now. And we’re excited to apply our knowledge to help our clients produce better direct mail packages to raise more money for...
Will there be a Trump Slump?

Will there be a Trump Slump?

With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...