Mid-Level Fundraising Articles

Dispatches from the Frontlines of Fundraising Communications

Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing grave uncertainties. With wars abroad, escalating and growing inequity at home, and our social impact sector facing funding cuts and new Orwellian...

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...
Messaging for the Mighty Middle

Messaging for the Mighty Middle

Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising:...

8 Ways to Ace 2025 

8 Ways to Ace 2025 

There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...

Combatting Mid-level Challenges

Combatting Mid-level Challenges

Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...