Mid-Level Fundraising Articles

Combatting Mid-level Challenges

Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative ideas needed to break the wall? Well, you’re certainly not alone. Eleven mid-level programs from various nonprofits recently gathered for a Mid-level...

The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends

Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call a small insert in your mailing. A buckslip can be added to a direct mail appeal, renewal notice, or acknowledgment package to reinforce key messages...

Keep Your Direct Mail Package on Schedule

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...
Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...

Will there be a Trump Slump?

Will there be a Trump Slump?

With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...