Mid-Level Fundraising Articles

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages non-profit donors to foster stronger relationships and increased revenue for your organization. Here are the key principles for crafting personalized and...

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions, climate change will permanently alter our planet. At Impact, we are honored to be working with several organizations on the front lines of the climate...

Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors. Called mid-level donors or “not-yet” major donors, this group generates significant revenue for your mission. When designing direct marketing...