It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Mid-Level Fundraising Articles
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
An Award-Winning Mid-Level Campaign
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors....
Will there be a Trump Slump?
With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...
Silver and Gold . . . Impact Wins Two MAXIS
We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Does Your Nonprofit Accept Bitcoin?
The Impact team recently met with Patrick Duffy and Alex Wilson from The Giving Block. After hearing them speak at the...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...