Latest Articles

Elevating the Voices of our Nation’s Public School Educators

Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising program.  This spring, Impact had the pleasure of partnering with The NEA Foundation on their 2023 Teacher Appreciation Week campaign. The underlying...

Yes, Direct Mail Really Can Get You Large Gifts

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund (DAF) accounts. To put that amount in perspective, it is as much as GDP of the entire country of South Africa, could cover a Harvard education for...
Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Planned Giving Benchmarks

Planned Giving Benchmarks

We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...

Impact is Hiring!

Impact is Hiring!

Impact Communications, Inc. is seeking a Client Fundraising Manager Impact Communications is an Equal...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...

Content Creation with A DEI Lens

Content Creation with A DEI Lens

As we work to create a world with more seats at the table, (and maybe even a different table), how do we as content...