Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Tips and Tricks Articles
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Your Donation Page Matters
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...