Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Mid-Level Fundraising Articles
Messaging for the Mighty Middle
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising:...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Production 101
Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...
Will there be a Trump Slump?
With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For...
Silver and Gold . . . Impact Wins Two MAXIS
We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Does Your Nonprofit Accept Bitcoin?
The Impact team recently met with Patrick Duffy and Alex Wilson from The Giving Block. After hearing them speak at the...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...