Insight Articles

How to Get the Best Stories: Talk to People!

Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...

Yes, Direct Mail Really Can Get You Large Gifts

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund (DAF) accounts. To put that amount in perspective, it is as much as GDP of the entire country of South Africa, could cover a Harvard education for...
Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Why we’re so excited!

Why we’re so excited!

Our new website is live!  I hope you’ll take a minute to check it out, because it was designed with you in mind.  We...

Production 101

Production 101

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at...