It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Insight Articles
Insights from Planned Giving Day
Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...
Fundraisers – Don’t Panic!
The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
Put Your Donors First
Donors want to know they’re needed. Giving is a generous act and it makes them feel good, but knowing they have a...
Your Donation Page Matters
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
How to Get the Most from Your Fundraising Communications Consultant: Five Tips
At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know...
Build More Authentic Relationships With Your Donors
As fundraisers, we aim to achieve – and ultimately exceed—our annual fundraising goals. But too often, we forget that...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
Technological Innovation is Not Always Social Progress
Fundraisers gathered around their computer screens once more last week for the annual Nonprofit Technology Conference....
If You Don’t Ask, You Won’t Get
One of the biggest rules in fundraising is that you won’t raise money if you don’t ask. But it’s important to make...