Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Insight Articles
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Take Action today to Protect Nonprofits
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s...
Where is all the paper?
It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...
Wiser Words: To “Empower” Is Dangerous
“The notion of empowerment presumes that the organization has the power and benevolently ladles some of it into the...
Don’t Follow Donations with Silence
During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an...
Building Cross-Channel Relationships
Data continues to show that multi-channel donors are the most valuable. They give larger amounts and more frequently...
Promoting CGAs doesn’t cost a lot
The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If...
Continued Challenges Ahead for Direct Mail Fundraising
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...