Insight Articles

The Growth of Donor Advised Funds

Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity, Vanguard, or Schwab). Donors received an immediate tax deduction when the DAF is established. The financial institution administers the DAF, and the...

How to Get the Best Stories: Talk to People!

Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...

Yes, Direct Mail Really Can Get You Large Gifts

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...
Digital Integration for Success

Digital Integration for Success

We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically...

Relationships Matter

Relationships Matter

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP...

Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...

Designing with a DEI Lens: 6 Tips

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...

Where is all the paper?

Where is all the paper?

It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...