Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
WednesdayWisdom

WednesdayWisdom

“No more apologies for a bleeding heart when the opposite is no heart at all. Danger of losing our humanity must be...

Relationships Matter

Relationships Matter

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP...

Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...

Designing with a DEI Lens: 6 Tips

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...

Where is all the paper?

Where is all the paper?

It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...

#WednesdayWisdom

#WednesdayWisdom

"The next time you write a new thing, delight in the rolls and wrinkles of your infant words. Celebrate those...