Latest Articles

Big Changes in Year-End Gift Processing 

A new postal rule has significant impacts on how Year-End gifts will be processed this year and can make a big difference for your donors. Historically, letters have been postmarked when they were dropped off at your local post office, proving when a donation or other...

Eight Easy Steps to Planned Giving Success 

Have you ever heard someone say,  “We are such a small organization, we don’t have the resources for a Planned Giving program.” But the truth is, no organization can afford NOT to have a Planned Giving program. The Great Wealth Transfer is happening now. An estimated...

Does Good Writing Still Matter?

In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in good fundraising writing still matter? If you believe that good writing is the product of sound thinking, the answer is a resounding YES! In his New York...
#WednesdayWisdom

#WednesdayWisdom

“There is no greater agony than bearing an untold story inside you.” ― Maya Angelou

Digital Integration for Success

Digital Integration for Success

We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically...

Relationships Matter

Relationships Matter

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP...

Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...

Designing with a DEI Lens: 6 Tips

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...

Where is all the paper?

Where is all the paper?

It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...

#WednesdayWisdom

#WednesdayWisdom

"The next time you write a new thing, delight in the rolls and wrinkles of your infant words. Celebrate those...