Latest Articles
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Promoting CGAs doesn’t cost a lot
The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If...
Continued Challenges Ahead for Direct Mail Fundraising
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’...
#WednesdayWisdom
"Success isn't about how much money you make. It's about the difference you make in people's lives." - Michelle Obama
#WednesdayWidsom
"Fight for the things that you care about, but do it in a way that will lead others to join you." -Ruth Bader...
#WednesdayWisdom
“If we merge mercy with might and might with right, then love becomes our legacy and change our children’s...
#WednesdayWisdom
"Writing is really a way of thinking--not just feeling but thinking about things that are disparate, unresloved,...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...