Latest Articles

Big Changes in Year-End Gift Processing 

A new postal rule has significant impacts on how Year-End gifts will be processed this year and can make a big difference for your donors. Historically, letters have been postmarked when they were dropped off at your local post office, proving when a donation or other...

Eight Easy Steps to Planned Giving Success 

Have you ever heard someone say,  “We are such a small organization, we don’t have the resources for a Planned Giving program.” But the truth is, no organization can afford NOT to have a Planned Giving program. The Great Wealth Transfer is happening now. An estimated...

Does Good Writing Still Matter?

In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in good fundraising writing still matter? If you believe that good writing is the product of sound thinking, the answer is a resounding YES! In his New York...
Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Planned Giving Benchmarks

Planned Giving Benchmarks

We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...