Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
Planned Giving Benchmarks

Planned Giving Benchmarks

We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...

Content Creation with A DEI Lens

Content Creation with A DEI Lens

As we work to create a world with more seats at the table, (and maybe even a different table), how do we as content...

Giving Tuesday Lessons

Giving Tuesday Lessons

Carry the lessons of GivingTuesday forward into the new year! Giving Tuesday (GT) was created in 2012 to lift up the...