Latest Articles
Does Good Writing Still Matter?
In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in...
Dispatches from the Frontlines of Fundraising Communications
Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing...
What NOT To DO When Times Are Tough
We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external...
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
WednesdayWisdom
“No more apologies for a bleeding heart when the opposite is no heart at all. Danger of losing our humanity must be...
2023 Giving Tuesday
Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...
What’s New at Impact
We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct...
25 Years of Moving Money to Missions
During your senior year of college, you always get that question, “What are your plans?” I had been an activist...
Elevating the Voices of our Nation’s Public School Educators
Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising...
Yes, Direct Mail Really Can Get You Large Gifts
Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...