Latest Articles

The Power Of Thank You

At Planned Giving Day sponsored by the National Capital Gift Planning Association, I joined a session with Lauren Winther-Hansen from FreeWill to lean into the importance of planned gift donor stewardship and hear the insights from their own Stewardship Survey. The...

Beat the Fall Frenzy: 7 Ways to Use Your Summer Wisely

Fall — and the year-end fundraising rush that comes with it — is closer than it looks. The organizations that come out ahead in December are usually the ones that used the quieter summer months to prepare. Here are seven ways to make the most of the time you have left...

Big Changes in Year-End Gift Processing 

A new postal rule has significant impacts on how Year-End gifts will be processed this year and can make a big difference for your donors. Historically, letters have been postmarked when they were dropped off at your local post office, proving when a donation or other...
2023 Giving Tuesday

2023 Giving Tuesday

Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...

What’s New at Impact

What’s New at Impact

We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct...

Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Planned Giving Benchmarks

Planned Giving Benchmarks

We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...