Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising...
Giving Tuesday Lessons
Carry the lessons of GivingTuesday forward into the new year! Giving Tuesday (GT) was created in 2012 to lift up the role of charities in our country during the season of holiday spending. Now, in addition to Black Friday and Cyber Monday shopping days, we have a full day devoted to philanthropy. Impact was proud to support many of our client’s GT campaigns this year and many saw great success. We created many GT emails for our clients that resulted in significant levels of incremental dollars that the nonprofits might not otherwise generate.
Here are some great tips from the folks at 1832 about how to apply some of the lessons of Giving Tuesday to improve your fundraising all year long. Read on for more times on what to do and what not to do. https://1832communications.com/blog/fundraising-and-marketing-lessons-from-giving-tuesday-part-two/