Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
#WednesdayWisdom

#WednesdayWisdom

"Even if we don't have the power to choose where we come from, we can still choose where we go from there." - Stephen...

Put Your Donors First

Put Your Donors First

Donors want to know they’re needed. Giving is a generous act and it makes them feel good, but knowing they have a...

#WednesdayWisdom

#WednesdayWisdom

“Philanthropy is the engine of possibility.” - Secretary Lonnie G. Bunch III, Smithsonian Institution

#WednesdayWisdom

#WednesdayWisdom

"Stories matter. Many stories matter. Stories have been used to dispossess and to malign. But stories can also be used...

#WednesdayWisdom

#WednesdayWisdom

"Philanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic...

Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

#WednesdayWisdom

#WednesdayWisdom

“If you are not where you want to be, do not quit, Instead reinvent yourself and change your habits.” - Eric...