Latest Articles
Getting to Know All About You: Survey Success for People For the American Way
When we ask questions, we learn more information. As fundraisers, we work hard to understand our donors and what...
An Award-Winning Mid-Level Campaign
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors....
Like Chocolate and Peanut Butter Some Things Are Better Together
Some things just go together well . . . like chocolate and peanut butter. And now, Congress is poised to bring...
#WednesdayWisdom
"Philanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic...
Your Donation Page Matters
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...
#WednesdayWisdom
“If you are not where you want to be, do not quit, Instead reinvent yourself and change your habits.” - Eric...
How to Get the Most from Your Fundraising Communications Consultant: Five Tips
At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know...
#WednesdayWisdom
"Start writing, no matter what. The water does not flow until the faucet is turned on." -Louis L'Amour ...
Build More Authentic Relationships With Your Donors
As fundraisers, we aim to achieve – and ultimately exceed—our annual fundraising goals. But too often, we forget that...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
#WednesdayWisdom
“Read a thousand books, and your words will flow like a river.” ― Lisa See
#WednesdayWisdom
“I believe myself that a good writer doesn’t really need to be told anything except to keep at it.” — Chinua...