Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...
Tips and Tricks Articles
Continued Challenges Ahead for Direct Mail Fundraising
When the COVID-19 pandemic turned our society upside down in March 2020, supply chain challenges started with toilet...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Our Words Matter
At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...
It’s almost time. Are you ready for #GivingTuesday?
Giving Tuesday is an annual day of giving held on the first Tuesday after Thanksgiving. Following traditional days of...
Holiday Baking … Yum!!!
Our clients are so creative—not just when it comes to fundraising, but also in the kitchen. If you’re looking for...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Don’t Throw Away Your Shot in Planned Giving
Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...