In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
Nonprofit Articles
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...