What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s...
Nonprofit Articles
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...