Nonprofit Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...

Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Goodbye, 2020!

Goodbye, 2020!

Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across...

‘Tis the Season to be Thankful

‘Tis the Season to be Thankful

Just like many of you, the Impact team is going on month eight of working remotely. When we left our desks back in...