The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....
Fundraising Articles
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...
The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel
I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP...
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy =...
Don’t Throw Away Your Shot in Planned Giving
Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session...