I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word...
Fundraising Articles
If You Don’t Ask, You Won’t Get
One of the biggest rules in fundraising is that you won’t raise money if you don’t ask. But it’s important to make...
4 Insights for the Next Fundraising Normal
I had the good fortune to attend the ANA Nonprofit Marketing Conference late last month and hear some terrific...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...
The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel
I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP...
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy =...
Don’t Throw Away Your Shot in Planned Giving
Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session...
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact...
Storytelling Tips from Planned Giving Days
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...