Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Mid-Level Fundraising Articles
Messaging for the Mighty Middle
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising:...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
An Award-Winning Mid-Level Campaign
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors....
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Combatting Mid-level Challenges
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...