Insight Articles

The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where were you in March 2020? What plans did you have? Where did you live? What job did you have? Who was in your life? The COVID-19 pandemic has changed...

We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically combine direct mail and digital efforts. But when thinking about how to approach digital integration, keep this question in mind: How do we show up...

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP Icon Conference in Las Vegas in earlier this month. Here are some interesting takeaways Hannah learned during an engaging session about how families are...