Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Insight Articles
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...