I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Insight Articles
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Promoting CGAs doesn’t cost a lot
The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If...
Continued Challenges Ahead for Direct Mail Fundraising
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...