Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Insight Articles
Yes, Direct Mail Really Can Get You Large Gifts
Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...