Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
#WednesdayWisdom

#WednesdayWisdom

“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.

Impact at The Copy Clinic

Impact at The Copy Clinic

The October year-end appeal season is one of the busiest times of the year for fundraising professionals. But it all...

Fool Me Once. . .

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...