Latest Articles
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
10 Tips for Communicating with Donors During a Crisis
As fellow humans, our hearts go out to all people around the world whose lives have been upended by the coronavirus...
What To Do With Handraisers?
I know I am not the only planned gift officer who has been frustrated by this: you have an excellent response to some...
3 Fundraising Listens for My Fellow Podcast Addicts
I’m pretty much your stereotypical podcast addict. (And if you are too, let’s chat about the latest Radiolab, Thirst...
What We’re Reading (And You Should Too): Emergent Strategy: Shaping Change, Changing Worlds by adrienne maree brown
adrienne maree brown, an activist, social justice facilitator, healer, and doula as well as author, has been part of...
How to Measure Planned Giving Marketing Success
The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily...
Industry Happenings
Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology...
The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support
The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on...
8 Tips for Better Copy in 2020
Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington...
Generosity is not a substitute for justice
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade...