by Hannah Summers | Oct 17, 2022 | Mid-Level Fundraising
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors. Called mid-level donors or “not-yet” major donors, this group generates significant revenue for your mission. When designing direct marketing...
by Hannah Summers | Jul 14, 2022 | Insight
We all know that integrating fundraising channels is becoming increasingly important – the best programs strategically combine direct mail and digital efforts. But when thinking about how to approach digital integration, keep this question in mind: How do we show up...
by Hannah Summers | Jun 23, 2022 | Insight
Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP Icon Conference in Las Vegas in earlier this month. Here are some interesting takeaways Hannah learned during an engaging session about how families are...
by Hannah Summers | Apr 26, 2022 | Insight
Data continues to show that multi-channel donors are the most valuable. They give larger amounts and more frequently than single-channel donors. In fact, according to Nonprofit Source, campaigns that use both direct mail and digital touches receive a 188% better...
by Hannah Summers | Apr 14, 2022 | Insight
When the COVID-19 pandemic turned our society upside down in March 2020, supply chain challenges started with toilet paper – two years later, it’s continuing to impact the direct mail industry in full force. Paper shortages … rising costs … labor shortages … delivery...
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