by Kim Searight | Mar 28, 2019 | Archive Highlights, Mid-Level Fundraising
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this: The problem is . . . these packages have...
by Kathy Swayze | Mar 1, 2019 | Archive Highlights, Mid-Level Fundraising
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization. To make sure you have a winning case statement, include these 8 elements: Use a Theme — This is how you grab the reader and get them...
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