by Kathy Swayze | Apr 13, 2026 | Insight, Storytelling
In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in good fundraising writing still matter? If you believe that good writing is the product of sound thinking, the answer is a resounding YES! In his New York...
by Kathy Swayze | Apr 10, 2026 | Insight, Mid-Level Fundraising, Uncategorized
Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing grave uncertainties. With wars abroad, escalating and growing inequity at home, and our social impact sector facing funding cuts and new Orwellian...
by Kathy Swayze | Dec 23, 2025 | Insight, Mid-Level Fundraising, Storytelling, Uncategorized
You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...
by Kathy Swayze | Aug 8, 2025 | Insight, Storytelling, Uncategorized
Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story breaks about charity waste, fraud, and abuse. So, I was interested to dive into this book that investigated the fairness and accuracy of scathing...
by Kathy Swayze | Aug 7, 2025 | Insight, Mid-Level Fundraising, Storytelling, Uncategorized
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn. At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...
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