Designing with a DEI Lens: 6 Tips

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...
Great Stories Start with Great Interviews

Great Stories Start with Great Interviews

People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight PEOPLE in your organization. Tell me about the people served by your organization, or the staff person who has dedicated their life to this work, or...
Writing for Four, Five, and Six Figure Gifts

Writing for Four, Five, and Six Figure Gifts

Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous, dedicated, and may be your future major donors. They’re special so you need to treat them special. That’s why it’s important to steer away direct mail...