by Kathy Swayze | Oct 30, 2023 | Uncategorized
We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct marketing and membership experience to her new role as Client Manager and Fundraising Writer. In her 15 years at the National Trust for Historic...
by Kathy Swayze | Oct 30, 2023 | Uncategorized
During your senior year of college, you always get that question, “What are your plans?” I had been an activist throughout my college years and my standard answer was, “I’m going to work for social change.” This usually resulted in a pitying look that translated to,...
by Kathy Swayze | Aug 1, 2023 | Insight
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund (DAF) accounts. To put that amount in perspective, it is as much as GDP of the entire country of South Africa, could cover a Harvard education for...
by Kathy Swayze | Jun 30, 2023 | Insight, Mid-Level Fundraising
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages non-profit donors to foster stronger relationships and increased revenue for your organization. Here are the key principles for crafting personalized and...
by Kathy Swayze | May 8, 2023 | Insight
The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure. Retention numbers are down again, new donor numbers are down, and the total number of donors has declined year over year by 10%. But let’s dig a little...
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