by Kathy Swayze | Apr 5, 2023 | Insight
I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word to describe this conference, it would be “Wow!” Co-produced by the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance (TNPA),...
by Kathy Swayze | Sep 23, 2022 | Gift Planning, Insight
Some things just go together well . . . like chocolate and peanut butter. And now, Congress is poised to bring together two powerful charitable gift types into one gigantic win for charitable fundraising. The IRA rollover gift, often called a Qualified Charitable...
by Kathy Swayze | May 19, 2022 | Insight
Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...
by Kathy Swayze | Apr 26, 2022 | Uncategorized
Welcome Pete Dohan, Senior Fundraising Client Manager Pete loves fundraising so it’s fitting that his first day as a new member of the Impact team was Valentine’s Day. He caught the fundraising bug in college when he served as a “Dragon Dialer” (coolest title ever)...
by Kathy Swayze | Feb 15, 2022 | Storytelling
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight PEOPLE in your organization. Tell me about the people served by your organization, or the staff person who has dedicated their life to this work, or...
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