by Kathy Swayze | Sep 30, 2021 | Uncategorized
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous, dedicated, and may be your future major donors. They’re special so you need to treat them special. That’s why it’s important to steer away direct mail...
by Kim Searight | Sep 22, 2021 | Uncategorized
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell ...
by Jamie Sargent | Sep 16, 2021 | Insight
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...
by Kim Searight | Sep 8, 2021 | Uncategorized
“Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou ...
by Kathy Swayze | Sep 2, 2021 | Insight
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many, though certainly not all people, had more disposable income. Donors were generous with the money they didn’t spend on vacations, restaurants, theater...
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