Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous, dedicated, and may be your future major donors. They’re special so you need to treat them special. That’s why it’s important to steer away direct mail strategy and ensure your interactions are personal.
Developing packages for this audience requires a different kind of design and production than lower dollar donor, better strategy, and a different kind of conversation that brings them closer to the organization. Learn from our President, Kathy Swayze, how you can best communicate in poignant and powerful ways with your biggest donors.