by Jamie Sargent | Oct 17, 2022 | Insight
This September, I had the chance to attend the inaugural Nonprofit Alliance Rising Leaders Summit in New York City. This fantastic day-long professional development event blended interactive peer conversations with a panel of accomplished leaders in the nonprofit...
by Jamie Sargent | May 26, 2022 | Insight
Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1 in 7 will complete their donation? Carefully choose your call to action. While language such as “Learn More” and “Visit our Website” are commonly...
by Jamie Sargent | Apr 26, 2022 | Insight
During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an informative session on how to create a successful automatically triggered welcome email series for new donors. The ultimate goal of the series is to make...
by Jamie Sargent | Sep 16, 2021 | Insight
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...
by Jamie Sargent | Aug 12, 2021 | Insight
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build Community and Drive Donations led by social media and digital fundraising expert Julia Campbell and Social Marketing Content Manager for Susan G. Komen® Josh...
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