Yes, Direct Mail Really Can Get You Large Gifts

Yes, Direct Mail Really Can Get You Large Gifts

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...
TNPA Rising Leaders Summit

TNPA Rising Leaders Summit

This September, I had the chance to attend the inaugural Nonprofit Alliance Rising Leaders Summit in New York City. This fantastic day-long professional development event blended interactive peer conversations with a panel of accomplished leaders in the nonprofit...
Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1 in 7 will complete their donation? Carefully choose your call to action. While language such as “Learn More” and “Visit our Website” are commonly...