Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1 in 7 will complete their donation? Carefully choose your call to action. While language such as “Learn More” and “Visit our Website” are commonly...
Don’t Follow Donations with Silence

Don’t Follow Donations with Silence

During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an informative session on how to create a successful automatically triggered welcome email series for new donors. The ultimate goal of the series is to make...
Write Like A 6th Grader – Simple and Bold

Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...