Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Strategy Articles
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
If You Don’t Ask, You Won’t Get
One of the biggest rules in fundraising is that you won’t raise money if you don’t ask. But it’s important to make...
5 People You Should Be Following on Twitter
Our social media feeds can feel overwhelming. And with so many impressive influencers out there in the charitable...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...