Nonprofit Articles

Wounded Charity: Lessons from the Wounded Warrior Project Crisis

Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story breaks about charity waste, fraud, and abuse. So, I was interested to dive into this book that investigated the fairness and accuracy of scathing...

AI in Nonprofits: Balancing Innovation with Ethics 

The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while being conscientious of legal and ethical concerns. On May 21st, the DMAW hosted a Critical Conversation webinar, “The Next Evolution in Fundraising:...

Yes, Organizations Do Have Personalities

Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn.  At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...
2023 Giving Tuesday

2023 Giving Tuesday

Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...

What’s New at Impact

What’s New at Impact

We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....

Making an IMPACT on Climate

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...

Your Donation Page Matters

Your Donation Page Matters

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded,...

Goodbye, 2020!

Goodbye, 2020!

Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across...