Have you ever heard someone say, “We are such a small organization, we don’t have the resources for a Planned Giving...
Fundraising Articles
Does Good Writing Still Matter?
In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in...
Dispatches from the Frontlines of Fundraising Communications
Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing...
Messaging for the Mighty Middle
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising:...
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Take Action today to Protect Nonprofits
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s...
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
2023 Giving Tuesday
Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...