Mid-Level Fundraising Articles

Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative ideas needed to break the wall? Well, you’re certainly not alone. Eleven mid-level programs from various nonprofits recently gathered for a Mid-level...

Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call a small insert in your mailing. A buckslip can be added to a direct mail appeal, renewal notice, or acknowledgment package to reinforce key messages...

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...