Insight Articles

Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard University on their Howard University Alumni Association Emergency Scholarship Fund campaign. Each year, we interview a recent alumnus who received...

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund (DAF) accounts. To put that amount in perspective, it is as much as GDP of the entire country of South Africa, could cover a Harvard education for...

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages non-profit donors to foster stronger relationships and increased revenue for your organization. Here are the key principles for crafting personalized and...